Graphic design is one of the most popular career paths for today’s professionals. If you’re interested in becoming a graphic designer, there are many ways to get started and succeed in this billion-dollar industry.
Developing your graphic design abilities can increase your chances of landing more lucrative and interesting jobs, boost your earning potential, and make your employment more satisfying. You can improve as a graphics designer in a variety of ways, including through education, training, teamwork, and skill-building opportunities.
In this article, we’ll look at what a graphic designer does as well as the several ways you can take to become an outstanding graphic designer.
Who Is A Graphic Designer?
In simple terms, a graphic designer is someone who designs graphics. Graphics can be anything from a logo or business card design to a web design or print ad.
In a broader sense, a graphic designer is a creative individual who creates visual content for both print and digital platforms. They can work on a range of tasks, including product packaging, digital media, website and app design, and advertisements.
They have the option of working independently(freelance), for an organization’s creative team, or for a creative agency.
Tips On How To Succeed As A Graphics Designer
To become a successful graphic designer, you need to have passion for the art and a desire to learn new skills. Here are some proven tips on how to become a graphics design professional:
1. Get a Certification
To become a successful graphic designer, you should consider getting a certification, this is not compulsory, but the certificate is a great addition to your portfolio, it can give you an edge when you are applying for a Job
2. Learn Basic Design Principles
Learning the fundamentals of design will also help you progress faster.
There are a number of basic principles that every graphic designer must learn, including colour theory and typography. If you want to become a successful designer, these are key skills that should be part of your arsenal.
Colour theory is one area where many designers get things wrong—they use too much or too little colour in their designs. A good rule of thumb: if it doesn’t look right, adjust it until it does!
Colour can make or break an entire design element—don’t take this lightly when making decisions about how much (or how little) colour goes into each composition or image layout.
Typography is another important aspect of graphic design that often gets overlooked by inexperienced designers. It is essential for any designer who wants their work noticed by potential clients.
By learning about typefaces and how they differ from each other, you’ll understand why certain fonts work better than others in certain situations and why knowing those differences might actually save money down the line when choosing fonts for projects like logos, business cards, etc.
3. Take Creative Courses Online
In addition to learning the basics of design, it’s important that you develop visual awareness so that you can see what others are doing well and how they integrate elements into their designs.
Even if you already hold a degree or have had formal training, completing online graphic design classes can help you examine key design ideas, learn about graphic design from the viewpoints of other professionals, and update your knowledge of various design mediums and technologies.
This will help you understand trends in the industry and how other designers approach their work that differs from yours.
4. Choose A Niche
In the beginning of your career, it is advisable that you take on a variety of projects in order to expand your portfolio and gain experience in several design formats.
After a few years however, choosing one or a few related design disciplines that you wish to master can help you develop a design specialty in which you can discover clients and boost employment chances. Here are some design areas you can consider;
- Logos and branding.
- UI/UX design for websites and apps.
- Product design.
- Packaging design.
- Editorial design.
- Lettering and typography.
- Marketing and advertising.
As a matter of fact, possessing a high level of expertise in one or more relevant design disciplines can enable you market yourself effectively as an authority in that niche.
5. Create A Portfolio
What is a portfolio?
A portfolio is a collection of your works and experiences, which can include images, animations and videos.
It is important to include as much information about your skills and experience as possible in order to prove that you’re qualified for the job. Your portfolio should be able to show off all sides of your expertise—from design-related projects like logos and flyers to more creative pieces like animated GIFs or video games—and it should demonstrate how well-versed you are in all aspects of graphic design.
6. Develop Your Online Presence
As a designer, one major way you can market yourself on the online space is by applying your skills to creating your own website. This website will serve as your virtual storefront, where you can show off all of the amazing work you’ve done for clients and employers. It’s an invaluable tool for promoting yourself as an expert within specific niches—so make sure to choose wisely when designing it!
Here are some things to consider when creating a website:
- Use images and videos that show off what makes each project unique. For example, if one project involves designing logos, you can show the elements that made you arrive at the final product.
- Make sure there are links on the site so visitors know how they can contact you or find more information about your services.
A website is just one out of many ways you can create an online presence for yourself/your brand. If owning a website seems a bit far-fetched for you at the moment, you can effectively promote your services on other social media platforms like Facebook, Instagram, LinkedIn or Twitter.
You should also follow social media accounts of modern design trends like typography, color palettes, illustration techniques and more.
7. Participate In Competitions And Challenges:
Competitions and challenges are a great way to get your name out there and make contacts, but they can also be a great way to learn new skills.
Look online for graphic designing contests sponsored by media and corporations with a reputation for excellence. You may submit your work in accordance with their specifications, such as a fresh piece created in response to a prompt or an already finished project. Depending on the contest, awards could include cash, equipment like a computer or tablet, or publishing credits.
You can also enter a short-term design challenge with Adobe Creative Cloud. The Adobe Design Challenge gives designers who use Adobe products an opportunity to work together on projects designed specifically for the contest.
8. Intern With Top Companies
Consider submitting an internship application to businesses whose design aesthetics intrigue you if you are just starting out in the field of graphic design. By interning, you can collaborate with the seasoned designers on the team, benefit from their knowledge, and develop a portfolio of work that is valued by leading businesses.
Volunteering is another valuable means of garnering experience. By volunteering for organizations that need graphic designers, you can build up your professional experience and create new projects for your portfolio. You might design an advertising campaign for a nonprofit or an event brochure for a company.
10. Freelance Projects
The freelance world has grown significantly in recent years as more people decide to become their own boss rather than working for someone else. The surge in popularity of freelancing is due to the fact that it offers flexibility and independence, which many professionals want nowadays.
You can take advantage of this by taking on freelance projects as it is a great way to build your portfolio and get more experience. Plus, it’s a great way to make some extra income on the side, which can come in handy anytime.
Read : Top Tips for Every Freelancers
Final Thoughts on How to Become a Successful Graphic Designer
Graphics designers are in high demand and with the right knowledge, you too can become one of them. Just commit to gaining enough experience and building a good portfolio of work that you can show potential clients. Also learn to communicate with them effectively so they understand what their needs are and how you can help them achieve those goals.
Finally, it’s important for you to show initiative by taking risks in order to create something new or different from what others are doing.